Moments of Light

Moes & Griet

Moes & Griet

Moes & Griet. Marion & Annelot. Mother and daughter. 
Together they are 'on fire'.
What started 5 years ago as a vacation in Italy, turned out to be the start of their own company Moes & Griet. When they came across the UASHMAMA® Paper Bag, they knew they had something very special in their hands.  

You are mother and daughter. Was it obvious that you would one day start a business together? How did you come up with the idea? After years of shared passion for interiors, decoration and styling, in 2010 we came across a beautiful product during a vacation in Italy, the Paper Bag from UASHMAMA®. We bought it for our own use and got lots of positive reactions.
In March 2012 we decided to start Moes & Griet to sell the Paper Bags. Also for our webstore Moes & Griet ( we have selected the most beautiful interioritems which makes our heart beat faster. 

Good feeling 
At first it was not obvious because we each had our own work. But sometimes something comes along that gives you a good feeling. Because of our shared passion it felt good to start this adventure with each other and not with someone else.

What does your dream home look like? And where is it? 
We don't have a specific dream house but there are always elements that come back that we fall in love with. As you can see on our webstore we love neutral and industrial colors. Our own homes are a combination of beautiful soft tones with natural materials. Brands like Netty de Groot, Tine K home and House in Style are great examples of this. We can enjoy a city like Amsterdam, but we also enjoy quietly looking out over the Tuscan countryside while enjoying a glass of wine. 


Moments of Light ambition is to let people share or reflect on beautiful moments. What is your favorite candle and why? If there is one thing we have in common, it is that we light candles almost every day, regardless of the weather. Candles are an easy way to create a lot of atmosphere, both at home and in the office.

The Moments of Light candles fit us perfectly, they have a story behind them, smell delicious and look great too. From the Moments of Light candle collection, 'A Moment of Silence' is definitely a favorite. We work incredibly hard and are busy almost every day, both privately and professionally. A Moment of Silence stands for a moment when you sometimes need to reflect on what you've already achieved and where we want to go. A moment when we can be proud of what we do and enjoy our successful enterprise.  


What are your ambitions and dreams? We would like to further expand our own collection under the name 'Purée et Barbue' and, together with UASHMAMA®, grow into a wholesaler for attractive, unique and carefully selected products.

What is your best experience to date with Moes & Griet?
During the first exhibition where we introduced retailers to UASHMAMA®, we didn't know what to expect and went into it totally blank. It was a huge success and we were able to add 30 nice stores to our sales list at the first fair. Exhibitors on other floors even referred their own customers to us...

Any tips for other mothers and daughters who want to take the same step and start a business together? Make sure you know well in advance what your strengths and weaknesses are. Do you share a shared weak trait? Make sure you seek advice and don't be afraid to ask for help.

What is the key to happiness? Follow your gut...

Thank you!

You can find the Moes & Griet webshop here:

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